VMworld 2012 San Francisco – Live Blogging

Hello and Welcome to VMworld 2012 in San Francisco! I’m going to try something a little different these next few days. I’ve created this aggregated page that will serve as a central repository for some live updates (mainly around keynotes, and sessions) as well as a live feed from my Twitter profile as well as my Instagram profile (for pictures). For my up to the minute VMworld 2012 Schedule please visit this post.

As you may have (or not) seen on Twitter, I’m participating in the #vHunt this year and I have some great things (books, stickers, etc) to give away! Just find me at #VMworld, take a picture with me and post it to Twitter with the #vHunt hashtag and you’ll be entered to win some other great prizes (think iPad, etc).

This is going to be an amazing week! I can’t wait for the fun to start (in about 7 hours!) and ingest all of the great information that we’ll be delivered. I also hope to see all of you at INF-VSP1504, our Ask the Expert vBloggers session which is on MONDAY at 2:30pm!

So that’s it for now… let’s switch on the live blogging and hope this all works out! Have a Great Week!

Live Blogging Feed…

Tuesday, August 26th, 2014 at 8:49:30 am

VMworld 2014 San Francisco Tuesday General Session

What’s that smell in the air? It’s the anticipation of 20,000+ people waiting for the Tuesday morning General Session. It’s also the alcohol still on some peoples breath from last night, remember people “moderation is the game”… don’t over do it, it’s still only Tuesday!

Ben Fathi joins us on stage, he reminded all attendees about the VMware Foundation operation running in the Hang Space. Simply go in, build a paper airplane and fly it, the distance it goes will determine the amount of money donated to the charity (1 of 5) of your choice. He then recapped the announcements of yesterday, and how VMware is delivering the power of AND, a theme we’ll hear all week.

Our first guest speaker is Sanjay Poonen, GM of End-User Computing. His extremely high energy is refreshing as he discussed EUC Innovations at VMware. Their overall vision is to enable everyone to work at the speed of life, this includes being able to access any application and all of your data from any device, including desktop and mobile devices. Desktop, Mobile and Content are the three pillars of EUC at VMware. There is a strong push that a strong EUC architecture needs to be solidly based on a software-defined data center. EUC should also include workspace services, such as Social, Identity, Gateway and Catalog services. In April, Horizon 6.0 brought one unified platform for Virtualized Desktops and Application Publishing. The acquisition of Desktone allowed this technology to be delivered As A Service on top of vCloud Air, this includes not only VDI but now Application as a Service. Next they covered how they are changing how applications are going to be delivered, the acquisition of CloudVolumes gives them the power to deliver applications in real-time…. this actually is a real awesome technology and you should check it out. Finally, VMware is going to work in conjunction with Nvidia and Google to deliver end-users with a rich experience regardless of the end-point device they are using. They showed a video where a user was working on a movie, using 3D Graphics tools on top of a Chromebook… very cool.

Next pillar, enterprise mobility. VMware is leading the march in enterprise mobility with their AirWatch acquisition, providing mobility management on a secure platform. This is a single platform for device management, app management, content management and e-mail management which is all secure, multi tenant capable, scalable and private while providing full access-control, self-service capabilities and deep telecom analytics. As part of the mobility movement, Sanjay welcomed Kevin Ichhpurani from SAP to discuss a partnership to accelerate the mobile enterprise. This will provide seamless integration with SAP Mobile Secure EMM and AirWatch MDM.

The third pillar is content management. VMware is leading innovation in content-collaboration, this includes anywhere anytime access, a hybrid deployment model, enterprise-grade security and unified access to all content regardless of the application used to create it.

So, how do businesses consume and purchase all of this great EUC madness? Introducing the VMware Workspace Suite, which will include the Workspace Portal, Horizon Desktop, AirWatch Mobile and the Secure Content Locker.

Next Kit Colbert, CTO of EUC, came on stage providing a demo of this new end-user computing experience. This included one common experience regardless of what device, he showed application and content management across laptop, tablet and mobile devices. And he even shared data with an external user, securely, over the content locker. He next provided an awesome demo on CloudVolumes, which included near instantaneous deployment of any application to a VDI environment. He also talked about the VMFork project (now Project Fargo) which allows for 1-second deployment of a running virtual machine, which shares disk and memory. This will make VDI deployments extremely fast!

Now we have Raghu Raghuran, EVP of SDDC, now on stage to discuss SDDC innovations which include previously announced products in the EVO Family, EVO:Rails and EVO:Rack. EVO:Rails offers quick 15 minute deployment of virtualization and EVO:Rack will provide full data center deployment in 2 Hours. Next is the VMware Integrated OpenStack offering, which ties all of the OpenStack projects back to VMware offerings, extremely tight integration based on the foundation you’ve loved from VMware…secure, managed by IT but powering DevOps to use programmatic OpenStack APIS. Next up are vSphere Innovations, including SMP Fault Tolerance which now supports 4 vCPU and Cross vCenter vMotion which includes Long Distance vMotion. It’s important to note that a network transport overlay is required to ensure IP addresses can work when vMotioning long distance, and luckily for us we have technology like NSX to help with that. Also noted that vMotion limits are I believe going to be around 100ms RTT latency. All of these enhancements can be found in the vSphere 6.0 beta.

What about new Cloud Built applications? Those are built fundamentally different so they don’t really care about vMotion or SMP-FT. They like things like Containers/Docker… Well, VMware believes in Containers without Compromise, meaning that they’ve partnered up with companies like Google and Docker to provide a common management layer to support not only virtual machines but also containers. This includes a new Open Container API so now DevOps has the option of using Containers, native Virtual Machines or even OpenStack in a programmatic way…a way that DevOps is accustomed to, and luckily for IT they still get to control/manage it all with enterprise grade tools and security.

Next was an awesome demo showing full policy based management in work, demoing automation through vRealize Automation that is tied to the policy based management within VSAN/VVOLs for Storage and NSX for Networking. Imagine a method for deploying multiple virtual machines, completely tied with network/security policies as well as being bound to a specific storage policy and then if you decide to migrate that workload to another data center, or even vCloud Air, those policies follow. Well, the technology is here and the time is now! Next as part of the same demo was on how NSX could provide secure micro-segmentation in the data center. Network security typically protects the perimeter, NSX’s policy driven SDN allows for complex network configurations for extremely secure landscapes.

And wrapping up this mornings General Session Simone Brunozzi, VP of Hybrid Cloud, came on stage talking about vCloud Air enhancements, including new SaaS offerings like vRealize Operations Air. He showed a cool demo on how you can now extend L2 networks between your private datacenter and vCloud Air, then copy a virtual machine into vCloud Air along with all of the network policies provided by NSX. Next he demonstrates the DR as a Service offering, which leverages vSphere Replication and makes it extremely simple to protect your virtual machines. In closing he offered everyone to try the beta of the vCloud Air OnDemand service, which allows you to pay by the drip for public cloud virtual machines.

That’s pretty much it. Tuesday’s General Session has always been my favorite, and this one did not let me down. Tons of great innovation, awesome demos and the boost I needed to re-energize my excitement for VMware. Boy I love this stuff!

Monday, August 25th, 2014 at 9:07:43 am

VMworld 2014 San Francisco Monday General Session

Here we go. Robin Matlock, VMware CMO, is on stage and welcomes all of the attendees to VMworld 2014. Starts with interesting story of how the Golden Gate bridge came to be in San Francisco, and how innovators and movers/changers made it happen. IT needs to be the movers/changes of our era, and the VMware strategic vision is how to do it. The vision goes unchanged through 2014, including SDDC, EUC and CMP. She also mentions the VMware Users Group (VMUG), which allows the community to extend events like VMworld well beyond this single week. I also invite you to check out your local VMUG, they’re great groups that providing networking and education to the community for free! Finally, Robin mentions that in the Hang Space the VMware Foundation will be donating 250,000 dollars and all it takes is you visiting the Hang Space and creating and flying a paper airplane.

With a good show of a theatrical performance Pat Gelsinger busts through the wall on to the VMworld 2014 General Session stage. The theme of his presentation was that we’re living in a liquid world and old ways are giving way to new ways. Brave is the name of the game and change in IT is required. We the users need to push for change and luckily for us, VMware has the vision and technology to help us break through. The strategy hasn’t really changed the past year, the foundation is the Software-Defined Data Center where we virtualize everything. vSphere for Compute, NSX for Networking and VSAN/VVOLS for Storage. All of this is managed by a solid Cloud Management Platform, which was rebranded to vRealize.

Now into some announcements.  First us a brief announcement of the vCloud Suite 5.8, the still running vSphere 6.0 Beta which includes Virtual Volumes and VSAN 2.0. The other minor announcement was the rebranding of vCloud Operations Management Suite to vRealize. The next announcement was the introduction of VMware EVO, the official VMware Hyper-Converged Infrastructure platform. It is a single integrated solution that bundles hardware and software, it is delivered through OEM partners which means VMware is NOT going into the Hardware business.  The first member of the family is EVO:Rail, it provides simple deployment in 15 minutes, it offers design and price predictability and allows for single support provided by VMware. The first partners to be listed for support are Dell, EMC, Fujitsu, Inspur, Net One and Supermicro. The other member of the EVO family is EVO:Rack, which provides the power of EVO at data center scale. Scale out a DC in less than 2 hours, and will be based on the Open Compute Project.

In wrapping up Pat’s portion he then got into a discussion on Containers versus Virtual Machines.  His argument is that we’ve worked so hard at getting away from Hardware Silos, why would we want to go back? In the VMware vision the SDDC is the foundation for the entire datacenter and APIs make it possible to integrate. So with this, VMware announced tight partnership with companies like Docker and Google to accelerate the adoption of the right technology (ie: Containers) on top of the SDDC.  These APIs also include the existing APIs they’ve had such as the vSphere APIs, Pivotal CF APIs and also the OpenStack APIs which include the VMware Integrated OpenStack offering. And finally, NSX, there is a strong momentum behind NSX and some very strong partnerships with major players. The focus of this general session is on how that tight integration is providing tighter security and more functionality into the NSX platform. These major players are bringing their expertise and products into the NSX Software-Defined Networking landscape.

Next up, Pat Gelsinger introduces Bill Fathers, EVP of Hybrid Cloud at VMware to discuss everything around the vCloud Air (previously vCloud Hybrid Service) offering. Over the past year vCloud Air has had tremendous growth and is a huge focus of VMware as a company. Over the past year vCloud Air has grown to 11 Data Centers across North America, Europe and Asia, this is in addition to the over 3900 Partners Worldwide that make up the vCloud Air Network (previously known as VSPP). Some other exciting announcements include the addition of a few new services being offered by vCloud Air, including an OnDemand service (pay by the drip). In addition to the existing DRaaS, PaaS and Desktop as a Service offerings they will be adding advanced DevOps Services, Database as a Service (MySQL, MSSQL), Object Storage (provided by EMC ViPR), Mobility Services (based on AirWatch and Pivotal technologies) and even Cloud Management as a Service (vRealize Automation Air).

In wrapping up of the first general session of VMworld 2014, Pat came back on stage to review the topics we covered he then introduced Carl Eschenbach to the stage to interview a handful of customers who are living and breathing the challenges of IT. Medtronics, MIT and Ford were on stage (separately) to discuss what their doing in their environments to bravely go where not many other IT professionals have gone before. In closing he showed a video of customers enthusiastically discussing their early access into the EVO:Rails program and how awesome of a HCIA solution it is (it really is awesome).

Thursday, August 29th, 2013 at 9:01:07 am

VMworld 2013 San Francisco Thursday General Session
Good morning! This is it, VMworld 2013 is wrapping up and many have already headed home. But, for those of us diehards, we’re in for a treat.

First Jay Silver, which is the Founder of JoyLabz, is on stage showing some really cool ways to use everyday things as user interfaces. His projects have inspired tons of people world-wide to rethink how you look at the world. You should definitely check out the Makey Makey, it’ll allow you to do cool things like use a banana as a spacebar!

Second Keller Rinaudo, CEO of Romotive, is helping drive robotics to the consumer instead of keeping them locked into manufacturing type roles. Meet Romo, an awesome little consumer grade robot that’ll brighten your life. Romo has had an exciting life so far, growing from Kickstarter in a small apartment all the way up to now being an educational tool to teach children about programming and robotics in a fun and exciting way. Romotive has ambitious dreams for consumer grade robotics, and as mentioned by Keller it will be the hackers that build up this industry and not big industry.

Finally Bre Pettis, CEO of MakerBot is going through the history of their amazing 3D Printer and Scanner which took roughly two cases of ramen and a ton of caffeine to create. This is another amazing technology that will completely change the future as we know it. One of the most touching stories he explained was how people are using MakerBot to create custom prosthetics for people that previously wouldn’t be able to obtain them.

So here we go, another VMworld complete. It’s been a great week, amazing new technologies, great new connections and some really good memories. Now off to a couple sessions, meetings and wrap up an amazing 6 days here in San Francisco.

Until next year.

Tuesday, August 27th, 2013 at 8:59:24 am

VMworld 2013 San Francisco Tuesday General Session
We’re just a few minutes away from starting, the energy levels are up and they’ve played some advertisements from Cisco, HP, Dell and EMC…let’s get this party started!

Carl comes on stage to a huge good morning, he announced that there are 22,500 people in attendance this year, including 33 that have been to all 10 VMworlds in the US, the first in San Diego with only 1,400 attendees. Recapping Monday’s announcements, vSphere and vCloud Suite 5.5 along with NSX Network Virtualization, Virtual SAN, vCloud Hybrid Service and Cloud Foundry on vSphere were all laid out Pat along with the vision, strategy and direction. For the next few minutes Carl is just reaffirming the points that Pat made yesterday, including the 3 Imperatives for IT Infrastructure; 1) Virtualization extents to ALL of IT. 2) IT management gives away to automation, and 3) compatible hybrid cloud is ubiquitous.

Carl introduces Kit Colbert (Principal Engineer) on stage to discuss the new methodology of business as it relates to IT, followed by playing the hilarious Chocolate Factory skit from I Love Lucy which shows the challenges that IT is going through when attempting to respond to the requests from the business. This quickly roles into a demonstration of vCloud Automation Center showing the deployment of a service to the cloud of your choice (Private, Public (Azure or AWS)) which shows the details of the associated costs and control of what type of SLA you’d like, including auto scaling. This instantly leads me to believe that vCAC makes chocolate. Once deployed, you can easily view the health of the service that was deployed. Under the covers it looks like vCAC is now deeply integrated with vCenter Operations and ITBM.

The second demonstration was focused around the behind the scenes view of the first demo, including showing the blueprint creation of the application service within vCloud Application Director (previously known as vFabric App Director). Big changes to vSphere is going to allow the virtualization of even more applications and services, big improvements to reduce latency and improve performance.

Next they get into Networking with NSX. To sum it up, NSX is to Networking as ESX is to Compute. Virtualizing the control plane of your network, encapsulating L2 switching, L3 routing, firewalls, etc to be mapped to your applications (VMs) so the network will follow the life-cycle of your application. The following few minutes are being spent going into a deep dive of the features of NSX, the easy way to put this together is that ALL networking logic is handled by NSX and no changes need to be done to your physical network. One huge benefit is that with NSX any L3 services on a single ESX host will not need to traverse the network. So, why? Because traditional networking takes days to deploy (even in a virtual world). With NSX as part of your virtual infrastructure you can now deploy your complex applications and network services within a matter of minutes.

Now they get into the next silo, Storage. Virtual SAN (vSAN) is at the top of this, taking all local disk and flash and pooling into a cluster of available disk usable for VMDK storage. They show how easy it is to deploy, how easy it to scale and consume. Finally they show how resilient vSAN is, when a failure occurs other nodes in the cluster will rebuild the storage.

And finally! The time that End-User Computing deserved yesterday…or so we thought, just a brief demonstration of Horizon Workspace showing the deployment of a virtual desktop and then accessing that desktop. Is EUC just not that exciting? Guess this isn’t the year of VDI.

OK, so what’s next? Carl brings up @JoeBaguley to discuss Operations and the fact that the conventional approach will not work in this highly dynamic and fluid environment. This demonstration was is really cool, deep integration into vCenter Operations and vCloud Automation Center, showing application health and recommendation actions along with integrated remediation with cost approval in vCAC. Very cool stuff. It also showed that vCOPS used integrated adapters from partner products (storage, networking, application, etc) to show some validation that the recommendations are real (and not just coming from vCenter). There was even some integration with ITBM to show the cost difference of needing to move the storage to Gold from Silver to resolve the disk I/O performance issue.

Next, they get into a demonstration of vCenter Log Insight, a great new tool (previously released) that provides deep “Big Data” analytics into all of the logs of your infrastructure, making it easy to cross correlate events. As a special offer for VMworld attendees, simply follow @VMLogInsight on Twitter to get 5 Free Licenses of vCenter Log Insight.

In a final demonstration and to close out the Tuesday General Session they did a demonstration of vCloud Connector Content Sync, where they made an update to a VM Template which was pushed out to vCHS seamlessly. They also showed their common vCloud Automation Center interface deploying their Project Vulcan application to the vCHS environment, and for the IT Staff it was visible in their common vSphere Web Client.

So that’s pretty much it. I really enjoyed the General Session today, even more than yesterday..perhaps because I’m an engineer at heart. So thanks for viewing and I really hope I get to see you at VSVC4569 – Ask the Expert vBloggers which is starting in 30 minutes in Moscone West 2009! SEE YOU THERE!

Monday, August 26th, 2013 at 9:02:18 am

VMworld 2013 San Francisco Monday General Session

General Sessions started with a decent intro video, shoving Software-Defined Data Center down our throat a little further, but hey…it’s where the industry is going! Then acting CMO Robin Matlock opens up with introducing the Alumni Elite, a group of people that have attended all 10 VMworld’s in the US. Robin then went into showing how aggressive VMware customers are with their journey to IT as a Service, and that VMware innovation is driving this accelerated growth. She then hands off to VMware CEO Pat Gelsinger.

Pat opens up to a lackluster welcome, people are a little tired. He quickly gets into the IT Mantra, with IT-as-a-Service at the finish line, with Social Media, Mobile Devices, Cloud and Big Data driving the majority of this Mantra. 40% of VMware customers spend their money on innovation, but the goal should be about 50% once companies hit ITaaS.

Pat then went into boosting the confidence of VMware customers by giving them some titles of how they may feel after conquering virtualization and start to tackle this new wave of computing and industry. Masters of the Universe, Gods, Martyrs, Bull Fighters, Ninjas, Dragon Slayers, Champions.

Next, the 3 Imperatives for IT Infrastructure; Virtualization extents to ALL of IT, IT Management gives away to automation and compatible hybrid cloud is ubiquitous. This all aligns to the SDDC and Hybrid Cloud messaging. So, we all know SDDC is how we get there, and there are four focus pillars that we need to transform; Expand virtual compute to all applications, Transform storage by aligning it with app demands, virtualize the network for speed and efficiency and management tools will give way to automation. Don’t believe VMware? Hear about someone that’s done it, Columbia Sportswear (BTW a great VCE Vblock customer).

Next, Announcing VMware vSphere 5.5, 2x more of everything and now 64TB VMDKs! Cloud Foundry on vSphere was also announced. Pat is now getting into storage transformation, talking about how complex storage is and also the evolution from spinning disk to solid state. He’s setting the stage of how VMware has been at the cusp of storage innovation, with VAAI and VASA for example. But now, Software-Defined Storage, complete with a Policy-Driven control plane and a virtualized data plane and finally the virtualization of application-centric data services like De-dup, Snapshots, Replication, Caching, Backup and Encryption….so without further ado, the introduction of VMware Virtual SAN (vSAN). Sadly, another announcement of vVols but still no meat behind it, maybe next year :). vFlash was also announced as well as Virsto for storage optimization. But Partners, don’t worry! VMware is still going to work with you to continue to drive storage innovation.

Ok, so compute and storage done… what’s next? The introduction of VMware NSX (Nicira+vCNS), the Network Virtualization Platform, doing to network what ESX did for compute. Pat brings on Martin Casado (CTO, Networking) to give us a deep-dive. The concepts to NSX is simple and very similar to ESX. NSX acts as the Network Hypervisor, bringing all of the benefits that we saw with ESX to NSX. Martin is bringing three existing customers on stage to discuss their environments and challenges, eBay, Citi and GE. Pat wrapped up networking talking about the huge partner ecosystem that will integrate into available NSX APIs.

To wrap up the pillars, management and operations. vCloud Automation Center and vCloud Application Director for Provisioning, vCenter Log Insight and vCenter Operations Management Suite for Operations and IT Business Management Suite (Digital Fuel) for Financial round out the VMware Cloud Management suite. IDC Says VMware is #1 in Cloud Management.

Quick shift in gears to talking about integration with OpenStack and the efforts they’re putting into Nova, Quantum and Neutron—then a even quicker change into the announcement of GA of vCloud Hybrid Service (vCHS). vCHS release cycle is 6 weeks so innovations and customer requests can quickly get integrated into the offering. One customer success story was Apollo Group (University of Phoenix – also a Vblock customer) and how they can quickly migrate workloads to vCHS. What’s in the future? Disaster Recovery as a Service, Cloud Foundry and Desktop as a Service. New datacenters being built out soon, including Santa Clara, Sterling, VA, Dallas, TX and also a partnership with Savvis to open up shop in Chicago and New York.

And to wrap things up… End-User Computing, a brief blip and not much meat behind it. To sum it up, one common interface to access common applications and persistent data across any device….pretty much the same thing we’ve heard for a few years.

Hmm… good overall session, however a little disappointed in the end, definitely didn’t end with a bang. Alright, well that wraps up the General Session. Until the next session!

Tuesday, August 28th, 2012 at 9:58:29 am

Horizon is now a suite
Before I talk about Horizon, a quick blurb on AppShift… a new product announcement (not sure when it’ll be released) that focused on making accessing your virtual desktop easier on mobile devices. Very clean looking interface that has a number of awesome usability features such as easy text selecting for copy/paste functions.

The Horizon Suite was also announced which combines Horizon Manager with Data (Project Octopus) and gives you the ability to manage, secure, access and track your mobile workforce. Some great enhancements are coming to Horizon, including full Citrix XenApp integration which allows IT to publish XenApp applications through the Horizon Manager. To sum it up, access your applications, data and even full desktops all from one common interface…quickly and easily. Your applications could be anything from ThinApp applications, SaaS/Web applications and even now XenApp applications. Your data is stored securely on Horizon Data (Octopus) and if you need it you can access your virtual desktop as well.

Horizon Mobile is now found on Apple iOS devices, it’s not mobile virtualization but it does offer a solution they call Containers where Corporate Applications and Data can run securely within it’s own Container, not being affected by what other personal applications or data are on the device. In a demonstration they showed how Copying text from a PDF within the Container could not be Pasted into Evernote outside of the Container.

In the end, it’s all about Consistent Access to the Applications and Data the End-User cares about and the Separation of Personal and Business data to ensure corporate security. All while giving IT the ability to easily manage all of this technology from a single pane of glass independent of what type of device the end-user is using to consume.

Tuesday, August 28th, 2012 at 9:24:54 am

Desktops and End-User Computing is the focus
Steve opens up reviewing what technologies were talked about and previewed last year (AppBlast, Horizon, etc), and says that this year he’ll talk about how these all come together. He also announced their Rapid Desktop Deployment program which includes companies like Nutanix and Pivot3 which created products that allow you rapidly deploy desktops very easily. He also talked about Branch in a Box type solutions like the Cisco ISR G2 product.

Through the acquisition of Wanova, VMware acquired the Mirage technology which was showcased on stage by Vittorio Viarengo, VP of Marketing for VMware End-User Computing. Mirage really changes the way we consume our virtualized desktops, why not harness all of the power and new technologies found in the latest desktops and laptops. Mirage allows Corporate IT to push desktop images to physical devices, while maintaining corporate security and also allowing them to keep in sync with the datacenter. In Vittorio’s demo he received an instant upgrade from Windows XP to Windows 7, but after the upgrade he accidently broke his laptop… no problem, IT was able to move his desktop from Mirage into VMware View which allowed him to access his desktop via his tablet device. Once he was able to get a new laptop, actually a Macbook Air, IT was able to migrate his desktop from VMware View back into Mirage which actually pushed it into Fusion Pro….very cool!

To sum up the desktop accessibility options, Mirage is great for physical and offline operations (meaning, no internet access, offsite, etc) and VMware View for the highest levels of security and device mobility. However, both options offer central management, Disaster Recovery capabilities and the highest levels of availability. The complete solution really transforms legacy into a service.

Tuesday, August 28th, 2012 at 8:30:08 am

Good Morning Day 2!
Day 2 is here, Day 1 is a blur! I’m sitting in the Press Area of the General Session room at #VMworld anxiously waiting the start of Steve Herrod’s keynote. If I know Steve, I know that he won’t disappoint! Get ready for some amazing mind-melting things!

Monday, August 27th, 2012 at 10:14:27 am

…and in closing

Free Upgrade for vSphere Enterprise Plus customers to vCloud Suite Standard.

Nicira deal is CLOSED! Scalable, multi-cloud network virtualization, committed to open source communities.

Steve always does a TON of demos (AWESOME!). They then showed a new stretched (open) network created in vCloud Director appearing within Nicira NVP, which shows the same (exact same) logical network being stretched between virtual and physical infrastructures.

In closing, Steve personally did a demonstration of DynamicOps which shows how a developer can deploy their application to the Cloud offering of their choice, showing all necessary options and finally showing how much it’ll cost them to run that application. So, Self-service, policy based provisioning that is cross cloud capable.

So, where is VMware headed? Very cool demonstration showing the vCenter APIs tied into Socialcast, each ESXi host, Virtual Machine and every other device is actually a “User” on Socialcast. Groups are created to tie different pieces together. When a NFS datastore goes down the ESXi hosts comment (on Socialcast) their vmkernel error and other affected parties “Like” the problem. Very cute. Check out more in the Innovation Spotlight.

Steve then wrapped up, highlighting everything that was covered. Great job Steve, can’t wait to see your session tomorrow morning!

Monday, August 27th, 2012 at 10:00:30 am

Not just Private but also Public Cloud!…wait, Hybrid!
Steve then welcomed T-Systems to their vCloud Service Provider Program, this was followed by a demonstration of a new version of vCloud Director where they demonstrated how easy it is to create a new Organization VDC. The second piece of the demonstration was of vFabric Application Director, which shows how a developer can quickly and easily deploy his multi-tiered next generation application to the Organization VDC that was just created within vCloud Director. Going back to vCloud Director the demonstration showed how easy it is to configured extended Layer 2 networks to enable things like intelligent load balancing. Then he showed vCloud Connector and how easy it is to migrate the deployed application from the Private Cloud to the Public Cloud.

Monday, August 27th, 2012 at 9:50:53 am

Operations and Management…way more than automation!
A true Software Defined Data Center will allow for end-to-end monitoring and operations, and automation of the entire stack. Starting with defining and deploying the Cloud environment, then the deployment of Applications and finally the scaling and monitoring of those applications.

Steve hinted with the fact that the lines between vCenter and vCloud blurring. We should be focused more on creating and managing VDCs. vCloud now has a much broader API set, allowing for very cool concepts like Backup as a Service and Database as a Service. For the deployment of Apps he touched on vFabric Application Director and it’s GUI driven blueprint system that allows for quick and easy deployment and scaling of your next generation applications. Finally, vCenter Operations to offer end-to-end monitor of the entire Cloud environment, allowing for quick correlation and root cause analysis of not only the VDC but also the Applications that are running on it.

Monday, August 27th, 2012 at 9:42:10 am

New goodies in vSphere 5.1
Now on to Storage and Availability. Introducing Enhanced vMotion, allowing for vMotion without the requirement of shared storage. Steve then talked about the future of storage, including vVols which could be thought of as VASA on Steroids. Virtual Flash was also highlighted which will allow for sweet things like Flash as a Resource Pool via an API inteface!, then finally Virtual SAN which hints to the next generation vSphere Storage Appliance. Steve says there are a number of breakout sessions that will cover these topics in depth. Check my #VMworld Schedule as I’m already registered for most of these.

And in closing, Networking and Security. There is an underlying requirement for the network and security policies of a Virtual Machine (or vApp) to follow that virtual device as it moves from cloud to cloud. Technologies in their Distributed vSwitch will allow for this, also the requirement for the physical network is being pushed out for Software Defined Networking (think Nicira). VXLAN is also a requirement as these cloud environments grow, simply because we can’t be limited by things like VLANs. He closed this piece with the extensibility of VXLAN from virtual to physical and how Arista is demoing this in their booth along with technologies by EMC Isilon.

Monday, August 27th, 2012 at 9:32:35 am

Big Data…Bring it!
Next is the introduction of Serengeti, which is an extremely fast and efficient way to massively scale Hadoop on top of VMware vSphere. A demo of Serengeti shows on-demand, elastic Hadoop clusters on top of vSphere. Cool scripts show the possibilities of automagically monitoring Hadoop to scale out as needed and shrink when complete.

Monday, August 27th, 2012 at 9:28:45 am

Good Morning @herrod
Steve took a very high-level look at the infrastructure piece of the new Software Defined Data Center.

The compute should be powerful enough to our business critical applications, like SAP, Oracle, Exchange for example. VMware vSphere 5.1 will be able to support 64 vCPUs/VM, 1TB of RAM/VM and > 1M IOPS/VM… there really should be no reason why you can’t virtualize ANY demanding workload. Epic with their Caché database is a real world example of an application that can make use of this new found compute power. Steve also mentions that enhancements in the software now allow even the most demanding, low latency applications (think collaboration, voip, video, etc) on top of vSphere.

Monday, August 27th, 2012 at 9:20:18 am

All New Products, Suites and Partnerships
Pat then introduced the vCloud Suite, which starts with VMware vSphere at the foundation of this Software Defined Data Center. Also combined will be vCloud Networking and Security, vCenter Site Recovery Manager, vCloud Director. The management side which includes vCenter Operations Management Suite and vFabric Application Director. Finally it will include the integration to link your Private Cloud to the Public Cloud, through APIs as well as vCloud Connector.

Then, music to our ears….a new licensing model! NO MORE vRAM! Also, vCloud is one easy solution…priced per CPU, no limitations and includes everything you need to go to the Cloud. He then annouced the Cloud Ops Forum, which includes the largest SI’s and OEM partners to help shape the foundation of their Cloud Era.

Pat then wrapped up the remaining pieces of the Software Defined Data Center by including the Applications and End-User Computing slices. Cloud Foundry will allow for quick deployment of our next generation applications, it will also include cross cloud applications, including deployment to clouds like Amazon. DynamicOps will enable support for cross cloud automation and orchestration, and finally Nicira to create cross cloud software defined networking and security. VMware View/Mirage and Horizon will enable users to access their applications and most importantly their data from anywhere on any device at any time.

Pat then introduced Steve Herrod (CTO) to the stage to take over and cover the technical details of these changes.

Monday, August 27th, 2012 at 9:14:01 am

It’s been a fun ride Paul, good luck!
Paul did a wonderful job introducing and inviting the new CEO of VMware, Pat Gelsinger, to the stage.

Pat really does a wonderful job as a public speaker. His energy and enthusiasm show his passion for the technology and the future of VMware as a company. Pat lets everyone know the plans for VMware to create the Software Defined Data Center, which will allow us to virtualize >90% of workloads, deploy these workloads in a matter of minutes (if not seconds) and will include things much more than just our compute resources but also storage, availability, network and security policies. The data center of the future will deliver one common platform for all data center applications, existing and new.

Monday, August 27th, 2012 at 8:56:41 am

Ladies and Gentlemen….Paul Maritz
Paul Maritz started his general session with the change that has occurred over the past 4 years, for example in 2008 only 25% of workloads were virtualized…today 60%. Back in 2008 there were only 25k VMware Certified Professionals, today there are over 125k. And finally, in 2008 #VMworld only had 13k attendees, this year…20k.

He informs us that there are some major drivers of change causing this. Our customers are moving to a real-time model with tons of focus on mobile computing and social media. There is a top to bottom transformation that is required for this to be possible. Servers are moving to Clouds, Applications are being modernized to be more efficient and to support the huge amounts of big data out there, and finally the End-Users are becoming more mobile, they need to access their applications and data in a different way, from everywhere.

Monday, August 27th, 2012 at 8:48:24 am

Rick Jackson (Chief Marketing Officer) comes to stage, welcoming us to #VMworld. He informs us that there are about 20k people here live, and about 10k others online watching live. He tells us that our minds will explode with the amount of information we’re about to learn this week. Then Thanks their Diamond and Platinum sponsors for all they do, then he highlighted the Spotlight Sessions followed by the CEO Roundtable.

Tomorrow morning will be Steve Herrod’s keynote, focusing on the future of End User Computing as well as the VMworld challenge where the Diamond sponsors will be on the stage showing their live demonstrations where the attendees will be able to vote for their favorite with the #VMworld mobile application. From the people that vote they will be choosing a winner that will get backstage passes to Jon Bon Jovi on Wednesday night.

Wednesday night is the #VMworld party, Morning Parade will be opening the concert followed by Jon Bon Jovi and The Kings of Suburbia. Thursday’s general session will include #VMworld’s typical “fun tech” theme with people like, Chris Urmson from the Google Self-Driving Car Team.

In closing Rick pushed the need for communities and social media, throwing out advertisements for VMUG as well as the #VMworld hashtags for Twitter. He then introduced Paul Maritz, which now marks his 5th and final #VMworld as CEO of VMware.

Monday, August 27th, 2012 at 8:38:44 am

8:35am, the first general session of #VMworld 2012 begins. 11 Drummers come out and start banging on the VMworld 2012 logo to the music. Behind them plays a video of hundreds of people doing the same thing. Beat box performers then come to stage and start singing, dancing and performing. In all honesty, it’s cool but also a little weird.

Monday, August 27th, 2012 at 8:33:18 am

Big Brother voice informs us about their NDA disclosure, that forward thinking things are forward and not necessarily real. Some stuff about SEC 10k and how their not guaranteeing anything about anything their about to show. yadda yadda yadda

Monday, August 27th, 2012 at 8:30:37 am

At 8:15am video advertisements began with Cisco, then Dell, followed by EMC. HP had a cute video, showing the power of Social Media and then finally NetApp. The Dell video showed up again, I guess they paid twice for it.

Monday, August 27th, 2012 at 7:19:26 am

Good Morning – Day 1
Just finishing getting ready, going to grab a quick breakfast here in a minute then head over to Moscone to listen to Paul Maritz opening general session. Good Morning #VMworld!

Monday, August 27th, 2012 at 1:12:01 am

Time for Bed – End of Day 0
Although registration was open, the Solutions Exchange opened and HoL were wide open… it still didn’t feel like Day 1 for me, so I’m calling it Day 0. Great day, got settled into my hotel room, received my VMworld Badge and Backpack, attended a couple meetings along with #v0dgeball and the #VMunderground party. Now it’s time for bed and the official start of #VMworld 2012 :) Can’t wait for the keynote in the morning!

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Created on August 27, 2012 by Rick Scherer

Posted under Conferences, VMworld.

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1 Comment so far

  1. Vladan
    1:41 am on August 27th, 2012

    Great start Rick,

    I’m making sure to link link back to this post from my articles (Blogging remotely), as I’m attending the Barcelona event later this year… -:)

    Keep up the good work.


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